There’s an old joke, some variation of which you might have heard. There were these two guys in Florida who had an idea to go into business selling watermelons. They bought a truckload of watermelons for $1 per melon, then drove the truck to Texas and sold them for $1 each. At the end of the day, despite selling all the melons and bringing in a lot of cash, they were surprised to find that they had only broken even—and if they had thought to figure in the cost of transporting their product, they actually lost money, obviously.

Featured Story: “Right Priorities”

Written By: David Abbott
Company: S.M. Bodiford & Sons, Inc.
Location: Summerville, South Carolina
SLT Issue: July 2012

Check out other featured articles in the July 2012 issue of Southern Loggin’ Times magazine.
Southern Loggin’ Times’ July issue spotlights Alabama’s Clint Bradford, who has restructured and streamlined his business in recent years and kept close track of all costs in an effort to weather the current market storms. So far, the effort is paying off. Also featured is SC’s Bodiford family, who maintains a profitable operation by keeping debt low. An article focuses on Forestry Mutual Insurance Co.’s expansion of services and territories. Continue reading the serialization of Sawmilling With Paw.